Evaluation

Below is my evaluation for my A2 Media Coursework:


 

Music Video

Below is our Music Video for the song: I'm Not Drunk (I'm Just Feeling A Little Strange) by Car Chase City.

Digipak

Below is our final Design for our digipak, album name ''Chemical Attraction''.

Website

The link to our website for Car Chase City is below:

http://carchasecity.wix.com/carchasecity

Website Development

After we researched many websites for bands of the pop-punk genre we decided to create our own using inspiration from these various websites. From using the layout and colour scheme and social media integration of the Paramore website and the interactivity and tabs of the Foo Fighters website, the scrolling style and contact information present in the Rise against website and the font style and simplicity Blink-182's website.

After trying out many, many website creating interfaces we decided to use Wix's services. After choosing an acceptable template we began by creating new tabs for contact details, tour dates, music, store and more. From the inspiration gained from our researched bands we were able to integrate these ideas the best we could, from social media integration to the information provided about tour dates.

It was at this point when we decided we wanted the website to look as professional as possible. We decided to create our own font, header, title, images, links and items available in the store( for this particular part we used Photoshop to create a selection of t-shirts and wrist bands for both male and female and are available in various colours. It was for this reason that we wanted our website to function as best as possible. We decided that the store would function, totals will be tallied, PayPal would be integrated, links will bring the user to the desired URL and that the use of Soundcloud and YouTube would further promote the band and the music video and album art we are producing.

Album Research

Below are some of the various bands album art that we used to inform our final piece:

This album art inspired us with regards to the layout of the front cover and the cover itself being posterised. The logo as well was also a great inspiration for our entire digipak.

Blink 182's font and use of colour scheme greatly influenced our album art design, as did the inclusion of a logo and the parental advisory sticker at the bottom right.

Paramores album inspired us to include a desaturation effect on the arm of one of the band members on the back cover and to use a similar font for the band logo on the inside covers.

Rise Against's ''Appeal to Reason'' album has a cartoonish style and punk styled images on the front including a gas mask, this inclusion of such items influenced our decision to include the likes of the gas mask on the front cover and the broken glass effect throughout.

Editing

We used Final Cut Pro X to edit the footage shot from a camera. Firstly we spliced together the various scenes, isolated certain live performance images such as close ups or group shots, then we synced these various parts by cutting certain scenes if for instance if something that isn't supposed to be filmed is accidentally caught on camera. Then we built upon this foundation to mix the narrative with the live performance.

After a period of editing the timeline was complete (bar one scene to be filmed at a later date) we decided to overlay an undersaturated isolating colour effect over the early scenes (similar to the black and white element in our animatic - we decided this action was more aesthetically pleasing). Then for later scenes we used an over saturating colour effect over  the live performance and practice scenes. Finally for the guitar break later in the song we over emphasised the shaky cam effect to incite a more impactful response in the viewer combined with a flashing effect for further emphasise.

We decided to omit the use of transisitions in our music video, we felt this was the correct decision to make the video more interesting and as professional looking as possible.

Set Dressing

To make the practice stage more dynamic we decided to procure a set of changing stage coloured lights and a smoke machine and further dress up up the stage to make it appropriate for filming and appropriate for a venue in which the band would perform in front of an audience as well.

The address of this practice venue is:

The Blackstaff Mill,
Belfast Rd,
BT12 7AB.

Narrative Of Final Piece

In our music video the following occurs:

The band pulls up in their car, exits the car and enters a practice venue fitted with the various pieces of equipment shown. They begin to set up and tune their equipment all while talking to each other, having ''banter'' with each other and drinking. In a certain sense this is the narrative of the music video. While the main images shown after this point is the band practicing and eventually playing in front of an audience, (this is all purely live performance which is in correlation with the codes and conventions of the Pop-Punk genre) yet the inclusion of the images in between these segments of the band ''messing around'', chatting and getting ready to perform and practice etc. is essentially a document of the bands typical day. How they react, how they engage with each other, how they set up and eventually perform. This is the narrative element of our final piece.

Filming Development

Throughout the development and eventual filming certain elements that we were hoping to include in our final piece inevitable due to difficulty or other reasons had to be excluded. Some examples of this would be the smoking at the start and the 360 degree rotation of band and venue. In these cases we decided to substitute these shots for other more suitable shots (all of which are still being informed by the genre and artists we have been inspired by).

Footage Captures