Idealised Audience

We have an ideal target audience in mind, a demographic that we will aim to please both in aesthetics and acoustics. This audience is those who are interested in any of the three genres: Punk (Pop-Punk), Grunge and Alternative Rock, with a target age of between 16 - 25 (this is to appeal to a younger, more modern generation and as Punk itself has matured and become modernised over the years this has resulted in newer styles being created this is further more targeted at a younger demographic).

Throughout our research and planning I have learned that Punk is diverse, so much so that there is no perfect market or target to which you can aim your work and music at. Instead it is creativity and innovation that prevails. One thing that became clear in punk is that you can be a good band but it is when a unique style is created in the process that the band becomes great. No band can be what it is without its influences, without their idols but simply copying the styles and codes of these influences won't be as beneficial as what would be common in such genres as pop, it is when influence is mixed with creativity that a unique image is formed, which is essential in the punk genre especially.

The merging of codes and conventions, elements and styles of Grunge and Alternative Rock will allow for a larger audience to be target and make it easier to appeal to the audience as a whole as instead of only a small section from punk to appeal to, the range has been increased to across three genres, and with the correct balance of elements it may be very possible to appeal to members of all three genres.

As the band we are going to be using throughout our coursework fits these criteria it became clear that their style is very unique indeed. It had the mix of genres, elements of each working together without clashing and alienating or putting off any fans of the other genres. The music was modern, it had the primitive essence of punk (early punk) but it had a mature feel to it, this could be target at people our age especially.

While it is quite difficult to label the fashion of what the ideal audience of this music would be, that itself was the answer... There isn't an ideal fashion to which the fans would be labeled with or at least if there was it would be diverse, from hoodies and jeans, to dress shirts and shorts, from monochrome colours and dull to vibrant colours. Skater style elements would be prevalent (hoodies, jackets and jeans) as would more modernised styles especially with regards to hair and make up.